The secret of every successful, century-old company lies in its corporate values. These fundamental pillars of doing business begin with senior executives and managers and trickle all the way down through the corporate structure to entry-level associates and interns. This shared set of core values, rooted in daily habits, promotes a sense of enduring trust that enables these businesses to survive the lean times as well as well as the days of plenty.

Our vision for Raya is no different. Through an ongoing process of evolution, we have become a strong and unique organization committed to market leadership in the businesses in which we operate and invest. Over the last decade, our focus was on nourishing the unique seeds we first planted more than 15 years ago, which would ultimately blossom into a fruitful corporate culture that enabled us to expand, diversify and spread beyond the borders of Egypt. As every firm is defined by its culture, our corporate identity is built on a sacred quadrant of respect, customer focus, teamwork and excellence - four corporate pillars that have shaped our operations and marked every day of our success.

We are building and fostering a corporation that will survive and thrive for many coming generations

In the past year, our value-based operations and employees have achieved remarkable milestones in almost all our lines of business. Raya Smart Buildings’ recently-opened Galleria40 - the first commercial/retail development in Egypt with gold pre-certification from the Leadership in Energy and Environmental Design (LEED) from the U.S. Green Building Council (USGBC) - has attracted even more prominent international brands and a wider customer base. Galleria40 is also home to our new restaurant chains. In just six months, Ovio and Cachimba have managed to put down strong roots in the food and beverage industry, taking us a step closer to realizing our plan to turn them into local and international franchises.

Working successfully toward its global vision, Raya Contact Center has successfully launched three new facilities in Hurghada, Dubai and Poland, adding 1,730 call center seats for a total capacity of 4,750 seats across eight sites. In another inspiring quantum leap, Raya Trade has won the sole distribution rights for Microsoft Lumia and Nokia phones in Egypt, bringing us one step closer to dominating the consumer electronics market.